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Hula 14 Hula Care Package – Self Promotion

Finalist
2025 Self Promotion
Credits
  • Pou Auaha / Creative Directors
    David Lyall, Mark Benseman
  • Ngā Kaimahi / Team Members
    Ann Davenport, Simone Lash, Jeannie Ferguson, Jenna Billman, Holly Davies, Caitlin Mitchell, Tamar Hawkins, Imogen Greenfield, Amber Strain, Sokpart Pao, Sophie Hickey, Marela Glavaš, Kate Goudie, Kat Gwilliam, Gabrielle Lawlor, Amy Salmon, Gabrielle Devereux
Description:

For 2024, Hula wanted a Christmas gift that reflected an industry, both client and agency side, that could do with a little self-care. Our idea was to embrace the simplicity inherent in the name ‘The Care Package’ and deliver the most elegant, refined experience. We designed four self-care products choosing botanicals, scents and active ingredients for morning, midday, evening and night. The experience provided a mindful moment of relief and relaxation to counter a year of being behind screens.