Brand Matter 2 AO Studios

  • Pou Auaha / Creative Directors
    Brent Courtney, Paul Courtney
  • Pou Rautaki / Strategic Leads
    Brent Courtney, Paul Courtney
  • Ringatoi Matua / Design Director
    Brent Courtney
  • Kaituhi Matua / Copywriter Lead
    Brent Courtney
  • Ngā Kaimahi / Team Members
    Jodi Davis, Scott Chapman
  • Client
    AO Studios

AO Studios is an always-on production studio bringing agency ideas to life.

The name is derived from the largest of the A-series paper sizes, and also represents their 'always on’ approach for clients.

The idea of the design was to highlight AO Studios’ production expertise through the use of registration marks, colour bars, safe zones, page guides, and measurements.

AO Studios’ roots are the traditional studio. These graphics pay homage to its founder’s early days working in a local print house – drum scanning slides, spotting out dust, outputting print-ready film and, if a typo was spotted, cutting and pasting it with a scalpel.

A range of AO posters was designed for in and around the AO Studios’ office, and a brand book was produced to share our ethos with potential clients.

For meetings with potential new clients, the founder wanted a kit of merchandise that would leave a lasting impression.

To showcase their services, AO Studios produced several ranges of merchandise, from apparel to writing pads to everyday items. These were also delivered to agency creatives, producers, and other hot leads.

The apparel range featured a suite of designs across tees, beanies, caps and tote bags, all in black.

The print range consisted of A4 and A3 Zeta pads, A5 notebooks, a quality set of fine-tip pens. These leave behinds ensure that AO Studios is on potential clients’ desks, in use, and top of mind as they brainstorm their next big idea.

The everyday range consisted of both practical and impractical merchandise: golf balls, sweat towels, drink bottles, metal rulers, coffee cups and even a pack of plasters with a scalpel, letting clients know they can ‘Leave the pain to us’.

Demand for AO Studios’ merchandise is high, with clients requesting items every time they meet – a sure sign of its success.