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Ariki Creative Ltd 3 Maui Studios The Story of Waihiko

Finalist
2021 Self Promotion
Credits
  • Pou Auaha / Creative Director
    Hori Te Ariki Mataki
  • Ngā Kaimahi / Team Members
    Tuha Tuimaka, Max Tiweka, Hana Tapiata, Trinity Thompson-Browne, Mikael Tuhaka, Taane Flanagan, Eli Taueki, Te Aotahi Rice-Edwards, Prerita Gupta, Hanuera Rawson, Damian Rarere
  • Kaitautoko / Contributors
    Vincent Egan, Madison Henry, Hector Borrero
Description:

Waihiko is our interpretation of the atua (god) of electricity. An element that has always been there but only in recent times has humankind had the capacity and capability to interact with her. The daughter of Tamanuiterā (The Sun) and Rua Korekore (the potential), Waihiko loved to race across the solar system with her māmā and pāpā.

Pūrākau provides a framework for how we might engage with the different elements in our taiao and also how they behave.

With how quickly technology and the digital landscape has evolved and been forced upon Māori – it’s been difficult to see ourselves belonging in this space. Especially with notions of noa and tapu, kawa and tikanga – how do we practice and adhere to these, digitally?

The Waihiko pūrākau provides a narrative that shows a Māori connection to the digital, technological realms and highlights the power we have to harness unlimited potential. But with power comes great responsibility.