Description:

The 'clean' beauty industry is growing nearly 10% annually, driven by Gen Z and millennials who prefer cleaner, low-impact brands. Google searches for “self-care” have risen 107% in five years, with millennials spending more than twice as much on self-care as the previous generation. Additionally, 'neuroscents' are popular, with 87% of respondents in a 2023 IFF survey seeking fragrances with emotional and physical benefits.

Osāna Naturals is making clean beauty accessible and affordable with a nourishing range of shampoo, conditioner, body wash, body lotion, and hand wash. These products incorporate premium ingredients, naturally derived botanicals, and neuroscent technology for mind and body benefits. The range is dermatologist-tested, pH-balanced, gentle on the skin, free from parabens, sulfates, and phthalates, and Leaping Bunny certified cruelty free.

Osana's packaging embodies supreme minimalism and quiet luxury. The uniquely engineered bottle and pump conceal the screw cap, creating a seamless and sophisticated appearance with an ergonomic teardrop-shaped dispenser.

The design communicates essential elements, such as SKU information, mood-enhancing benefits, key product advantages, and excluded ingredients, clearly separated by dividing lines and icons. Information is silk-screened directly onto the bottle, avoiding plastic labels. By democratising prices in an often over-inflated category, Osana Naturals makes high-quality, clean beauty accessible to everyone.