Description:

LAURA POLKO is a stylist-led haircare brand created to meet the rising demand for high-performance, design-forward solutions in the premium haircare category. As more consumers perform salon services at home and actively seek better-performing products, the brand emerged as an opportunity to bridge the gap between professional credibility and everyday beauty rituals.

This project redefined the brand through the lens of system-led design—prioritising clarity, cohesion, and scalability. Every element was crafted to work together, forming a unified, modern brand world. At the heart of the range are asymmetrical shampoo and conditioner bottles: sculptural in form yet purposeful in function. This dual-form approach enhances usability, allowing the bottles to nest seamlessly not only with each other but into standard shower caddies and compact storage areas—blending aesthetic value with real-world convenience.

A curated colour palette—blush, dusty coral, burgundy, and grey—adds emotional warmth and sophistication, while clean typography and tactile finishes elevate the brand’s visual impact. Each product also features a unique technology and functional system—from Pro Hydra Replenishing Systems to ProSpectra Anti-Fade Technology—reinforcing the brand’s system-led philosophy both inside and out.

Together, the packaging system offers a bold, modern take on accessible luxury: confidently simple, architecturally inspired, and built to grow—whether across two SKUs or twenty.