Description:

Consumers are spending more on wellness than ever before. The landscape is also changing; no longer an industry fixated on the elite and upwardly mobile, pursuing ‘wellness’ in a post-pandemic world is now within reach for everyone. It’s just the complicated jargon and intimidation tactics that wellness companies have relied on forever that needed addressing. That's where HABIT comes in.

HABIT exists to help you make (and keep) healthy habits. After all, it’s the small, consistent changes that transform people’s lives. HABIT democratises wellness by making it accessible and understandable for all. HABIT’s targeted blends address common health concerns with clear, simple language, while its affordability and distribution through the world’s largest retailer, Walmart, helps customers advocate for their own health irrespective of who or where they are.

HABIT’s brand redesign was undertaken to enhance memorability and distinctiveness. The new HABIT name (shortened from Health by Habit), prominent 'H' emblem, and fun typography drive mental availability and shelf stand-out, while clearly highlighting product benefits. Bright, poppy colours and a premium combination of matte finishes and metallic foiling improve shelf appeal, particularly for the brand’s core demographic. The new packaging features a streamlined design with a child-proof cap, enhancing both value perception and safety. 

With most vitamin and supplement purchases being made in-store, and customers often lacking prior research but valuing ingredient understanding, HABIT’s strong problem-solution approach and clear, simple packaging helps customers to make quick, informed decisions at shelf.