Description:

Henlee is a premium canned cocktail with a straightforward mission: to make classy drinks accessible and fun. As New Zealand’s first canned mimosa, Henlee needed to seize the opportunity to disrupt the ready-to-drink (RTD) market with packaging design that epitomises both convenience and quality.

Designed to resemble a high-end fashion brand, Henlee’s packaging is bold, simple, and confident – as fresh on your Instagram feed as it is on your taste buds. This seamless blend of style and substance elevates Henlee from a mere beverage to a must-have accessory that fits perfectly into the modern, on-the-go lifestyle.

In a crowded market, first impressions are everything. Henlee’s packaging is living proof that simplicity is the ultimate form of sophistication. A two-tone palette ensures a striking visual impact on retail shelves, enhancing the brand’s distinctive aesthetic. The minimalist design not only catches the eye but also communicates the premium quality of the product.

From the grocery aisle to Instagram feeds, Henlee is more than just a drink; it’s a lifestyle. The packaging design seamlessly integrates into social media aesthetics, making it a perfect fit for influencer features and user-generated content. Thanks to its head-turning packaging, Henlee has established itself as a brand synonymous with quality, fun, and convenience.