Judge's comments:

A disruptive piece of beverage design which captures the raw maritime environment of the brand’s Provence.

Description:

Contrasting the raw maritime environment with the smooth refinement of the product, we’ve created a brand and packaging design that feels authentic to Flinders Island, Tasmania.

Inspired by Furneaux Distillery’s deep oceanic connection and the persistent, vast horizon viewed from their home on Flinders Wharf, our design system communicates ‘maritime utility’ – rugged, functional, resourceful and enduring.

This is an artefact that feels equally at home on the shelf of an exclusive whisky bar or washed up on the beach after a violent storm.