Graphic
Studio South 70 Blume
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Pou Auaha / Creative Director
Sam Southwell
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Ngā Kaimahi / Team Members
Elliot Stansfield, Caitlin Rassie, Jeremy Hooper, Mira Takeda, Liam Ooi -
Kaitautoko / Contributors
Jean Jullien, Jeremy Evans, Matt Kitto -
Client
Batchwell
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Description:
Batchwell offer a range of small batch kombuchas, blended with cold-pressed juices. They realised their award-winning kombucha made for a perfect mixer and combined it with top quality, quadruple-distilled spirits, freshly pressed juice and a splash of sparkling water. The trio of flavours have been carefully crafted to establish Blume as the slightly naughty cousin of Batchwell.
A brand & packaging system was created to communicate the fun, flavoursome nature of their product. In addition to a striking colour coded design treatment, the packaging combines minimalist design philosophies with playful illustrated character design to produce a fun & witty aesthetic.