Description:

With a brief codenamed “Cocktails To Mars'’; themes of time travel; wormholes,
mythical space “alconauts”, and apples first cultivated in 1830… Elsewhen Apple Jack brandy was always destined to have an eclectic brand identity. Our design thinking had to incorporate these fresh and playful ideas, yet retain a premium feel in keeping with the limited edition product.

The label design embraced fantastical concepts of outer space, based on a celestial chart with deco style lettering to project a blend of craft and intellect. The label finish is a testament to the challenges of creating beautifully embellished labels in short digital runs.

A custom shipping box was a natural extension to the “Cocktails To Mars” theme. The brief was an intergalactic transport device for our mythical “alconauts” to carry precious cargo across time and space. The dual function of the bespoke box elevates the brand experience while removing the need for extra packaging for shipping.

The end result is a memorable and distinctive identity for a brand with a fresh take on high end spirits.