Seven 36 Cavity Sliders Packaging

Finalist
Credits
  • Pou Auaha / Creative Director
    Gideon Keith
  • Pou Rautaki / Strategic Lead
    Rebekah Hasloch
  • Ringatoi Matua / Design Director
    James Powell
  • Ngā Kaimahi / Team Members
    James Powell, Danni Cuthbertson, Carly Yates
  • Kaitautoko / Contributors
    Larnie Nicolson, Yuki Sato
  • Client
    Cavity Sliders
Description:

As CS prepared to expand globally, their packaging needed to reflect the same clarity and precision as their rebrand. Disparate formats and outdated design created confusion across product lines, especially in a system where 90% of packaging goes straight to building sites, not retail shelves. Working within strict budget and production parameters, we developed a robust, utilitarian design system that emphasises product names, numbers, and technical drawings for instant recognition. The system accommodates a wide range of formats with scalable, consistent layouts. Rooted in the brand’s commitment to simplicity, the packaging aligns with CS’s identity and brings order to complexity.