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Seven 36 Cavity Sliders Packaging
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Pou Auaha / Creative Director
Gideon Keith -
Pou Rautaki / Strategic Lead
Rebekah Hasloch
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Ringatoi Matua / Design Director
James Powell
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Ngā Kaimahi / Team Members
James Powell, Danni Cuthbertson, Carly Yates -
Kaitautoko / Contributors
Larnie Nicolson, Yuki Sato -
Client
Cavity Sliders










Description:
As CS prepared to expand globally, their packaging needed to reflect the same clarity and precision as their rebrand. Disparate formats and outdated design created confusion across product lines, especially in a system where 90% of packaging goes straight to building sites, not retail shelves. Working within strict budget and production parameters, we developed a robust, utilitarian design system that emphasises product names, numbers, and technical drawings for instant recognition. The system accommodates a wide range of formats with scalable, consistent layouts. Rooted in the brand’s commitment to simplicity, the packaging aligns with CS’s identity and brings order to complexity.