Saatchi & Saatchi 3 Trail Raiser

Finalist
Credits
  • Pou Auaha / Creative Directors
    Steve Cochran, Lee Sunter
  • Ringatoi Matua / Design Director
    Dennis Grbin
  • Ngā Kaimahi / Team Members
    Sarah Ansley Jones, Logan Walsh
  • Kaitautoko / Contributors
    Nelson Rayner, Shiv Narandas
  • Client
    The Coastal Trail
Description:

Trail Raiser.
Beers designed to raise funds for The Coastal Trail.
Matakana wants to build a 120km cycle trail, in four distinct con¬struction stages. So, we asked a local craft brewer if he’d brew us some fundraiser beers. In four distinct batches. He said, yep. We called them, Trail Raisers. We designed our four Trail Raiser beers to be released in stages. Timed to help promote and raise funds for each of the four stages of construction. At each stage the can design, like the trail, would be more complete. Trail Raiser. Raising a beer, to help raise funds, for a trail.