Graphic
Redfire Design 5 Lords + Angels Power Hydration Ampoules
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Pou Auaha / Creative Director
Colin Downing
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Ngā Kaimahi / Team Members
Lans Jiang, Donna Downing -
Kaitautoko / Contributors
Bryce Carleton (Photography), Klim Type Foundry ( Typography) -
Client
New Zealand Care Skin Co. Ltd
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/su/v6/55/tk/01.%20Lords%20%20Angels%20Cross-0-1172-0-826.jpg?k=104a7c475c)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/yp/34/b5/zq/02.%20Lords%20%20Angels%20Open%20Box-0-1172-0-826.jpg?k=5bec32d5a2)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/lq/dr/mj/pu/03.%20Lords%20%20Angels%20Open%20Box%20remove%20sheet-0-1172-0-826.jpg?k=1d68872e15)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/dt/tr/pm/ft/04.%20Lords%20%20Angels%20Yellow%20Sheet-0-1172-0-826.jpg?k=e1f164fdac)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/lv/us/ee/lk/05.%20Lords%20%20Angels%20singe%20bottle-0-1172-0-826.jpg?k=3a05415a9a)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/o4/o7/zx/62/06.%20Lords%20%20Angels%20Group%20Bottle-0-1172-0-826.jpg?k=a6fb9fb2f8)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ch/59/t7/wq/07.%20Lords%20%20Angels%20Style%20Shoot-0-1172-0-826.jpg?k=ee76472c8d)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/4r/u8/ul/4s/08.%20Lords%20%20Angels%20Front%20%20Back-0-1172-0-826.jpg?k=279bfd6758)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/fj/63/nv/n9/09.%20Lords%20%20Angels%20Detail%20Close%20up-0-1172-0-826.jpg?k=61d9b46d98)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/3z/sv/yo/gn/10.%20Lords%20%20Angels%20box-0-1172-0-826.jpg?k=2018849afe)
Description:
Lords + Angels is a premium unisex skincare brand combining clinical research, scientific insights and natural botanicals.
Our goal was to design premium packaging that provided a sensory experience and delight when opened.
Our brief for this start-up included developing the brand strategy, positioning, naming, brand identity and packaging design. We pretty much had a free hand to create the brand, with our only directive - to incorporate science-backed research and develop a unisex brand name.
We positioned Lords + Angels as an Alchemist archetype, blending science and spiritual empowerment. We drew inspiration from the Notre-Dame and an architectural concept for rebuilding the old cathedral after the fire in 2019. This blend of old and new was a catalyst for our overarching brand identity and design.
True to an Alchemist archetype, The Lords + Angels brand identity blends old-style Feijoa typography, with sans-serif Söhne ( by Klim Type Foundry) representing science. The crosshatch pattern derived from the + in the identity and bold colour system inspired by stained glass windows is used across all brand touchpoints.
Sleek clinical white packaging and narrative convey Lords + Angels focus on science-backed ingredients and function, with a premium look and feel.
The scientific narrative is delivered conversationally with confidence and sincerity.
This outer packaging is finished with a matt laminate providing a velvet touch, debossed and foiled brand mark.
The inner pack brings surprise through bursts of colour and represents the inner beauty within us all. It is finished with a transparent tissue overlay; this element has a dual purpose of protecting the ampoules from rubbing and reinforcing the sensory experience.
The amber glass ampoules are designed to look medicinal yet serve a functional purpose to protect the hyaluronic acid from light.
Charisma and personality shine through the minimalism design, and colour creates an enjoyable brand experience with style, personality and purpose.