Graphic

Re 42 Sesión Tequila

Finalist
2021 Packaging
Credits
  • Ringatoi Matua / Design Director
    Ali Ozden
  • Ngā Kaimahi / Team Members
    Mike Kirkpatrick, Alex Barton, Michael Pickering
  • Kaitautoko / Contributors
    Daniel Herrmann-Zoll, Nat Turnbull, Daniel Shipp, Jessica Johnson
  • Client
    Sesión Tequila
Description:

Sesión wants to shift tequila from the party drink of choice to a more refreshing, leisurely drink. The brand positions Sesión as the first drink of the night - best enjoyed as the sun sets. The O in the logo dips over the horizon like a setting sun, and brand photography brings in the long shadows and muted tones of evening.