One Design 64 Thunderdonk

Finalist
Credits
  • Ringatoi Matua / Design Directors
    David Macdonald, Rachel Doughty
  • Ngā Kaimahi / Team Members
    David Macdonald, Casey King, Bom Verkade, Briar Mark, Kylie Gladwell
  • Kaitautoko / Contributors
    Joshua Noom, Ellie Piggott, Charlie Jackson, Victoria Sheridan
  • Client
    Thunderdonk
Description:

Building on the success of their Single Malt Whisky, Scapegrace identified an opportunity to enter the flavoured whisky category with an energetic new youthful brand — Thunderdonk. Born in the rugged hills of Central Otago, Thunderdonk was crafted to combine rich flavour with a ritual-led drinking experience — shoot the drink, then “donk” it down, with a party-driven target market in mind.