Graphic
One Design 64 Thunderdonk
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Ringatoi Matua / Design Directors
David Macdonald, Rachel Doughty
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Ngā Kaimahi / Team Members
David Macdonald, Casey King, Bom Verkade, Briar Mark, Kylie Gladwell -
Kaitautoko / Contributors
Joshua Noom, Ellie Piggott, Charlie Jackson, Victoria Sheridan -
Client
Thunderdonk










Description:
Building on the success of their Single Malt Whisky, Scapegrace identified an opportunity to enter the flavoured whisky category with an energetic new youthful brand — Thunderdonk. Born in the rugged hills of Central Otago, Thunderdonk was crafted to combine rich flavour with a ritual-led drinking experience — shoot the drink, then “donk” it down, with a party-driven target market in mind.