Description:

Life’s felt pretty serious the last couple of years. That’s why we decided to lighten the mood with a lighter, brighter, lower sugar RTD that would capture a high growth segment for our client. A brand that was truly distinctive and that people would want to be seen drinking.

Meet Larry.

Larry’s all about being… well, happy as Larry. Answering an urgent need for positivity at a time when all people wanted was to think less about lockdowns and spend more time living it up. A personality driven beverage that’s all about pure good fun. About getting out there and living the life of Larry - whatever that means to you - because life’s simply too good not to enjoy.

As such, Larry has a literal smile on its dial. The universal symbol for happiness, gratitude and positivity that’s impossible to miss. Bold, bright and positively iconic. Used with real effect, it expands into a positively powerful visual language.

In a category cluttered by brands with a confusion of colours, Larry owns one. A distinctive yellow that highlights the happiness and optimism while creating cohesion and consistency across the range, with flavour varieties signalled by secondary colours. Bringing the bright side to taste.

Character-full type treatment further amplifies the carefree positivity of Larry’s packaging, with forms that mirror the smile symbol and feel positive and friendly. Further highlighting how in a post-lockdown world, a box of (delicious) Larry’s can make all the difference.

Happy as Larry.