Marx Design 60 Tipple Topper

  • Pou Auaha / Creative Director
    Ryan Marx
  • Ringatoi Matua / Design Director
    Manuel Payan
  • Ngā Kaimahi / Team Members
    Rachel Dredge, Nicola Kearns, Lydia Harden-Bull, Michael Barron
  • Kaitautoko / Contributors
    Yuki Sato, James Bruce
  • Client
    StrangeLove Beverage Co.

Over the past two years of the pandemic consumers had no choice but to entertain in their own homes and were longing for a quality cocktail experience that you would get at a swanky bar. Melbourne-based StrangeLove Beverage Co. seized this opportunity to enter the cocktail garnish market.

They engaged us to develop “Another StrangeLove Production” Tipple Topper. A superior cocktail garnish brand featuring all-natural Australian dehydrated beverage garnishes, designed for fine drinking at home. The packaging is in small weights to keep things fresh, the light resealable pouches stand nicely on a bar trolley, kitchen bench or on the picnic blanket.

Fix your drink with a mixed pack of Tipple Topper's greatest hits. And unlike The Beatles' number one album, these actually have some taste. Chilli and lime spiced pineapple wedges for when you’re feeling tropical and in the mood to get lei'd. Salted lime wheels to tame Margarita madness. Blood orange wheels that have more street cred, because their first name is ''blood''. And last but not least, Smoked pear slices for when getting lit with dark spirits seems like an appropriate choice to kill an afternoon.

Using the overarching design strategy for StrangeLove of “borrow from the past, modernise for the future”, Tipple Topper hangs off the single-minded idea of “Fix Your Drink”, inspired by utilitarian emergency army food rations. The fit for purpose typography used is “SAA Series” the official typeface used on Australian road signage.

The imagery is no nonsense and clearly communicates what the product is, while the serving suggestions are aspirational, embracing the theatre and taste of what you would expect from a Melbourne bar experience. The result is a brand unlike anything in this category and feels like a personable cool cousin of the StrangeLove family of products.