Fuman 24 Nice Blocks - Better for you

  • Pou Auaha / Creative Director
    Jon Chapman-Smith
  • Ngā Kaimahi / Team Members
    Gio Trevilla, Sara Laninga, Rose Norgrove, Grace Chapman-Smith

Niceblocks offer dairy free ‘better for you’ treats in a sustainable and ethical way. The ice blocks contain 100% organic ingredients with no added sugar and utilise sustainable packaging methods.

The brief was to communicate a new ‘better for you’ ice blocks range focussing on the locally sourced ingredients, whilst retaining the youthful, summertime feels of the original design. We used a rough, organic illustration style using free-flowing shapes to communicate this. These shapes come together to create a fruity vibrant pattern stretching across the front of the pack.

The refresh pays homage to the original packaging, whilst communicating locally sourced provenance story and the new ‘better for you’ offering.