FINE 10 MADA Bubbles

Finalist
Credits
  • Pou Auaha / Creative Director
    Charlie Murray
  • Ringatoi Matua / Design Director
    Cameron Tidy
  • Client
    MADA Wines
Description:

The MADA core range is sophisticated. Polished with small hits of luxury, understated where it counts. It tells a story, gently, from experience. It’s your mother - kind and refined.

The MADA bubbles range on the other hand, are most definitely not your mother. They’re your slightly unhinged uncle and aunt who fly in late on Christmas Eve. They don’t have kids, they’re partial to the occasional (read: bi-annual) Caribbean cruise, they didn't save enough money when they were younger but fuck it they still bought that new Porsche Macan last month so they could roll up in style. We’re talking carefree amigos, life long lovers of the party. You know you're related to them, you can see the family resemblance, but let’s face it, they cross a line you probably wouldn't. Pet Nat likes to push things a little further. She's doesn't shy away from an experimental substance and dresses to show it. Prosecco is the slightly more sophisticated of the two, though we use that word loosely. You still know he likes a good time and he won’t hesitate to jump into bed with Aperol if she’s been invited to the party.