Field of Play 8 Puresport

Finalist
Credits
  • Pou Auaha / Creative Director
    Elliot Stansfield
  • Ngā Kaimahi / Team Members
    Joshua Heares, Matt Kitto, Grayson Hart, Rebecca Di Mambro, Daniel Temm
  • Kaitautoko / Contributor
    Kirsty Dawn
  • Client
    Puresport
Description:

Brand and packaging design for one of the UK’s most popular ranges of CBD and wellness products.

Puresport was created to be the world's first range of natural products certified for drug tested athletes. Founder and ex-professional rugby union player Grayson Hart’s vision was to use the brand to introduce the wider world to the power of innovative, science-backed and truly effective natural products.

Puresport’s new packaging looks to capture the essence of the brand’s sporting roots while enabling the brand to speak in terms of health and wellness as well as performance.