Description:

The Apple Press rebranded as Picky to reflect an expanded product range and prepare for global growth. The new name captures their commitment to only using the best ingredients—carefully sourced and thoughtfully made.

The identity includes a modular packaging system, expressive illustrations, and a confident tone. It’s designed to stand out on shelves and scale across products and markets.

Built around the idea that being picky is a strength, the brand now has a clear, compelling presence that resonates with consumers and buyers alike. Picky celebrates high standards with clarity, confidence, and flavour.