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4AM 5 Ayrburn Wine
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Pou Auaha / Creative Director
Steve Thomson -
Pou Rautaki / Strategic Lead
David Thomason
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Ringatoi Matua / Design Director
James Nielsen
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Ngā Kaimahi / Team Members
Kurt Bradley, Richard Unsworth, John Shepherd, Helen Prangley -
Kaitautoko / Contributors
Max Thompson, Jono Parker, Vaughan Brookfield -
Client
Ayrburn Wine
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Description:
The Ayrburn wine brand is a significant feature of the Ayrburn hospitality precinct in Arrowtown, used to enhance the customer experience at the venue and strengthen the Ayrburn brand as a whole. The wine brand utilises a strong connection to history and place with the original homestead as its central graphic element. Varietals are named after unique events from Ayrburn's storied past. The result is a contemporary wine label with nods to the heritage of the location and premium touches to elevate the simplicity of the brand illustration.