Description:

DAISE is a bold new beauty brand reimagining self-expression for Gen Z and Gen Alpha. Rooted in play and driven by design, its identity fuses sculptural form, expressive colour, and joyful storytelling to create a sensorial world that’s immersive, modern, and unforgettable.

At the heart of the brand lies the hero flower motif—a signature shape that blooms across every touchpoint. From the iconic mist bottle to digital iconography and tactile in-store executions, this flower is more than a graphic; it’s a distinctive memory structure anchoring brand recognition and emotional connection. Colour becomes a narrative tool—pastel ombrés signal scent and mood, while neon accents bring attitude and edge. Typography and iconography follow suit, balancing innocence with impact.

More than a product range, DAISE is a fully realised brand universe—a world built to evolve across digital and physical spaces. The immersive 3D DAISE world invites exploration and escape, while in-store executions transform shelves into sensory brand moments. Designed for discovery and virality, DAISE blurs the line between play and product, packaging and identity—offering young consumers a beauty experience that’s expressive, interactive, and unmistakably theirs.