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WOODS Agency 28 Western Bay of Plenty District Council

Finalist
2022 Large Brand Identity
Credits
  • Pou Auaha / Creative Director
    Phil Harris
  • Ringatoi Matua / Design Director
    Sara Keranen-Gramner
  • Ngā Kaimahi / Team Members
    Stephen Finnegan, Danelle Bourgeois, Luke Thompson, Kirsten Ogden
  • Kaitautoko / Contributors
    Josh Smith, Lynley McDonald
  • Client
    Western Bay Of Plenty District Council
Description:

As one of New Zealand’s most progressive councils, the Western Bay of Plenty’s identity – designed in 1989 – was out of touch with where they wanted to go. We partnered with them on their first proper brand redesign in over 30 years.

Throughout the country, all other council brands are functional and corporate. We used this insight to create a brand that humanises the organisation – focusing on the people behind the council and how they are just like the communities they serve.