Graphic
Studio South 70 AS Colour
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Pou Auaha / Creative Director
Sam Southwell
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Ringatoi Matua / Design Directors
Elliot Stansfield, Liam Ooi
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Ngā Kaimahi / Team Members
Jeremy Hooper, Mira Takeda, Caitlin Rassie, Tom Crampin, Erin Joyce, Amy Matthews -
Kaitautoko / Contributor
Adrian Duff -
Client
AS Colour
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/d6/3v/jw/72/ASColourLargeBrand1-0-1172-0-826.jpg?k=380492b2e3)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/io/oy/iv/r0/ASColourLargeBrand2-0-1172-0-826.jpg?k=d42c59c4fc)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/hy/1o/ky/hj/ASColourLargeBrand3-0-1172-0-826.jpg?k=383d2a9094)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/c7/ll/3t/wm/ASColourLargeBrand4-0-1172-0-826.jpg?k=79231c3b31)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/oz/h6/v7/hf/ASColourLargeBrand5-0-1172-0-826.jpg?k=2b4515373b)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/ux/j6/ec/6u/ASColourLargeBrand6-0-1172-0-826.jpg?k=a61c62e7c5)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/eu/n2/xk/pl/ASColourLargeBrand7-0-1172-0-826.jpg?k=8d70dd9f05)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/j6/rt/p3/se/ASColourLargeBrand8-0-1172-0-826.jpg?k=855bc0b1c0)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/gm/ox/ix/y5/ASColourLargeBrand9-0-1172-0-826.jpg?k=c9ab55fd3b)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/at/cn/p0/cw/ASColourLargeBrand10-0-1172-0-826.jpg?k=445bc6defe)
Description:
AS Colour believes in taking their time with every product, only designing and producing premium apparel that will stand the test of time. A distinct brand pattern anchors the brand, complimented by structured layouts, minimal typography and engaging motion elements, evoking a utilitarian nature which doesn’t compromise in expression. From shirt tag, to storefront and online, the brand is utilitarian, intelligent and decidedly functional.