Description:

CS, formerly CS for Doors, is a New Zealand leader in cavity sliders with global ambitions. Their outdated brand masked a story of innovation, precision, and craftsmanship. We repositioned them with a bold new identity centred on the idea of being Open to Possibility. The logo plays with negative space, reflecting the hidden nature of the product, while graphic elements echo the motion and materiality of sliding doors. The identity system evokes the rigour and timeless precision of Swiss minimalism—bold, clear, and uncompromising. Rooted in continuous improvement, the brand now reflects CS’s forward-thinking mindset and global vision of seeking better.