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Re 45 Solo by MYOB

Finalist
2025 Large Brand Identity
Credits
  • Pou Auaha / Creative Directors
    Andy Thomas, Shannon Bell, Sumita Maharaj
  • Pou Rautaki / Strategic Lead
    Lachlan Reid
  • Kaituhi Matua / Copywriter Lead
    Annabel Cook
  • Ngā Kaimahi / Team Members
    Maddy Merzinskis, Nina Szewczyk, Jillian Sun, Ruth Jenkins, Francesco Piazzoni, Ben Harrison
  • Kaitautoko / Contributors
    Dean Chadwick, Gab McKenzie, Natasha Conner, Sally Davies, Rebecca Mitchell, Genamay Bennett-Burkhardt, Lucy Bellomarino, Nelson Keeler, Kyle Tickell, Angus Keech, Sam Ingles, Ali Berg, Collette Betts, Dean Mendes, Pie Langford, Mick Farr
  • Client
    Gab McKenzie
Description:

Despite a rise in sole operators across Australia and New Zealand, many are struggling more than ever to stay afloat. Their biggest challenge? Time-consuming admin is taking over.

So MYOB set out to create a new tool, bringing everything sole operators need (and just that) into one place.

Meet Solo. The admin app for sole operators.

Our digital-first brand connects with sole operators on their level. Because Solo is all about helping people focus their energy on what they (actually) love, we built the brand around one clear idea: ‘energy unlocked’.

Inspired by Newton’s Cradle, our brand system flows purposefully, creating a chain reaction of energy across every touchpoint. This dynamic, logo-inspired movement creates a sense of momentum that nudges users to
get things done and move on to what's next.

Bold colours, an unapologetic typeface, and a refreshingly unbusinessy tone of voice all help set Solo apart—it’s far from the boring corporate world, and speaks your language.

Gone solo? Get Solo.