Graphic

Previously Unavailable 12 CGA — The World's Premium Online High School

Finalist
2022 Large Brand Identity
Credits
  • Pou Auaha / Creative Directors
    Phoebe Devine, Ceapum Kaushish
  • Ngā Kaimahi / Team Members
    AJ Tills, James Hurman, Madison Ford, Dave Butler, Gabriel Cuello, Laykanne Coetzee, Hannah Small, Simon Pound
  • Client
    Crimson Global Academy
Description:

Crimson Global Academy (CGA) is the world’s premium online high school.

A world-class high school that brings academic excellence together with global opportunity, putting students on an accelerated path toward extraordinary global success.

We were engaged to rebrand CGA to reflect their ambition to become the world’s premium online high school — to design a brand that inspires motivation and ambition in both parents and students all over the world.

The main design tension was to blend the traditional aspects of academia with a more globally connected, digital and innovative learning ecosystem. This served as great inspiration for how we could push the boundaries within a somewhat conservative industry.

As CGA is a large brand, with over 30 marketers and creatives using the brand elements all over the world, we needed to create a robust and flexible, yet recognisable, graphic language and brand toolkit for all communications.