Description:

CCL, a leading tech company under the Spark Business Group, embarked on a transformative rebrand to redefine its position in the tech industry. Traditionally known for data infrastructure, CCL aimed to evolve into a leader in cloud technology and digital transformation. By integrating their sister company, Leaven, CCL broadened its service offerings, aligning the entire team under a unified vision of "navigating the new." This rebrand focused on creating clarity and a modern identity that would resonate both internally and externally.

The design solution leaned into CCL's distinctive red colour, enriching and modernising it to create a vibrant, cohesive brand identity. Geometric forms inspired by the logo were used to build a flexible and visually compelling brand system, reflecting the innovation and quality of CCL's services. This holistic approach not only elevated CCL’s market presence but also fostered a strong, unified culture within the company, positioning them as a trusted partner in the ever-evolving tech landscape.