Graphic

McCarthy 101 Venues Ōtautahi

Finalist
Large Brand Identity 2021 Credits
  • Creative Directors
    Matt Kitto, Stephen McCarthy
  • Design Directors
    Joel Kitto, Richard M. Burson
  • Team Member
    Stefan Downs
  • Contributor
    Claire Jones
  • Client
    Vbase limited
Description:

Venues Ōtautahi (formerly Vbase) is an established event delivery and venue management organisation offering an impressive 15 year service to Christchurch. Following a number of significant changes within the organisation, they approached us, recognising the need for a substantial change to their brand and experience.

Commencing with naming, we set about developing a multi-faceted brand identity. The concept looked to energise the organisation, placing focus on storytelling to bring to life the idea of manaakitanga, as well as the ways in which the venues enrich our lives.

Photographic and illustrative imagery depict the special moments that take place at each venue. These enliven the identity, bringing about a notably human aesthetic, while a bright and playful colour palette compliment a simple language system and typographic approach.

The result is a progressive expression of Ōtautahi; a confident, contemporary identity that connects and engages with its people through a welcoming invitation to experience more.