Description:

David Reid Homes is an iconic New Zealand name with a proud history of building beautifully crafted, innovative homes. Since 1993, the name has built a reputation of quality, while along with it, a recognisable image and a need to maintain the same high level, bespoke experience that homeowners grew to know and love. Still wanting to retain some identifiable elements and tasked with creating a new direction for David Reid Homes, we set out to refine the brand.

With the majority of the market saying the same generic messages about a 'dream home', and multiple directions muddying the waters, we sought to bring together the key messaging in one, single-minded direction. To own 'New'.

We developed a brand language that is dynamic and expands to the unique details of each home and the desires of the owners. To experience the joy of a new outlook, the delight of a new kitchen and the sanctuary of a new home. All about being top of mind in the search for a new home - to Experience the New.

A new, elegant wordmark takes inspiration from high-end fashion, luxury fragrances and leather weekenders - to reflect the level of finish and attention to detail. Warm, monochromatic colourways allowed a championing of the moody, architectural photography, with a focus on detail, light. A juxtaposition sans and serif type details and fine lines pinpoint details, frame layouts and bring structure.

Creating a range of signage, brochures, and magazine-style presentation tools, we worked closely with the client to developed an extensive brand standards document which became a framework for an effective rollout of the identity system.