Description:

Earlsbrook is a new residential development in the heart of Selwyn, just outside Christchurch. We were engaged to create a brand that would help this new neighbourhood stand apart in a crowded market, and feel instantly at home in the local landscape.

Grounded in the area’s rural heritage and academic legacy, the brand draws from Lincoln’s natural springs, architectural icons, and strong sense of identity. The result is a modern, welcoming brand that balances tradition with aspiration, positioning Earlsbrook as a place to live remarkably.

From palette to typography, tone to photography, every detail was designed to evoke connection, to land, to lifestyle, and to the people who will soon call it home.

Rolled out across digital and physical touchpoints, the brand has already helped establish trust, attract attention, and start building community, even before the first homes are complete.