Description:

Yonomi is a SaaS division of US based Allegion Group.

It was evolving from an open market B2C + B2B IoT platform that delivers control of connected smart home devices like locks, thermostats, sensors and lights to a distinctive B2B software platform. They wanted to refresh the brand and identity to target software development teams who deliver software solutions for the smart access and property tech market.

The core audience for this refreshed brand was back-end developers both within and external to the Allegion family of smart access devices. This is a tough market sector that expects performance and seamless integration.

Yonomi promises to deliver a smart, simple and rapid integration experience for software development teams so we connected the brand to a new idea - Frictionless Potential. The Yonomi platform removes the friction and wasted energy in building a successful, truly connected world. Software solutions come to fruition faster, with more opportunity than ever before. This idea also connects to what the customer is demanding – seamless simplicity, faster.

At the core of the identity are a series of dynamic, motion treatments that connect to the idea of Frictionless Potential. Movement and speed are key elements depicted throughout the brand identity. Yonomi removes the friction and wasted energy in building a truly secure and connected world.

The brand identity worked most effectively in motion formats – clearly communicating the different ways Yonomi can integrate and enable innovation at speed. Because this is a B2B brand, this visual language was deployed across digital ads, social networks, developer events and targeted promotional materials.