Designworks 25 Tiaki - Care for New Zealand
Team MembersAnzac Tereihana Tasker, Mike Pepper, Sam O'flaherty, Anthony Hos, Emme Jacob
ContributorsKathryn Cunningham, Nadia Aftimos, Ryan Campbell, Hamish Webb, Damian Alexander, Luke Thornborough, Dave Black, Lola Photography, Nicky Lloyd, Dr Valance Smith, Monique Nielsen, Jade Paynter, Luke Bell-Booth
ClientAir New Zealand, Tourism New Zealand, DOC, LGNZ, TIA, THL, NZ MĀORI TOURISM
Love the layers and narrative and how it unpacks the storytelling. The idea of flipping the responsibility of a countries wellbeing onto the visitors, but doing it in a way that makes you want to be part of it, you want to support it. Culturally significant but still accessible.