Designworks 35 Tiaki - Care for New Zealand

Large Brand Identity 2019 Credits
  • Team Members
    Anzac Tereihana Tasker, Mike Pepper, Sam O'flaherty, Anthony Hos, Emme Jacob
  • Contributors
    Kathryn Cunningham, Nadia Aftimos, Ryan Campbell, Hamish Webb, Damian Alexander, Luke Thornborough, Dave Black, Lola Photography, Nicky Lloyd, Dr Valance Smith, Monique Nielsen, Jade Paynter, Luke Bell-Booth
  • Client
    Air New Zealand, Tourism New Zealand, DOC, LGNZ, TIA, THL, NZ MÄ€ORI TOURISM
Judge's comments:

Love the layers and narrative and how it unpacks the storytelling. The idea of flipping the responsibility of a countries wellbeing onto the visitors, but doing it in a way that makes you want to be part of it, you want to support it. Culturally significant but still accessible.