Graphic

Designworks 181 Moana New Zealand

2018 Large Brand Identity
Credits
  • Pou Auaha / Creative Director
    Jef Wong
  • Ringatoi Matua / Design Director
    Michelle Dowd
  • Ngā Kaimahi / Team Members
    Sarah Melrose, Nikki Scott, Leah Surynt, Ryan Campbell, Mike Pepper (Strategy), Sam Currie (Strategy), Damian Alexander, Nicky Lloyd
  • Kaitautoko / Contributors
    Kieran Scott, Toaki Okano, Simon Shaw, Jules Tran
  • Client
    Moana New Zealand
Judge's comments:

A big move for an organisation creating a brand that has authentic and clear storytelling, depth and is executed consistently with a simple system.