Graphic
Designworks 181 Moana New Zealand
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Pou Auaha / Creative Director
Jef Wong
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Ringatoi Matua / Design Director
Michelle Dowd
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Ngā Kaimahi / Team Members
Sarah Melrose, Nikki Scott, Leah Surynt, Ryan Campbell, Mike Pepper (Strategy), Sam Currie (Strategy), Damian Alexander, Nicky Lloyd -
Kaitautoko / Contributors
Kieran Scott, Toaki Okano, Simon Shaw, Jules Tran -
Client
Moana New Zealand
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/jb/6h/0l/ln/MOANA%20BEST1-0-1172-0-826.jpg?k=5c755450ab)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/e3/bp/k8/vi/MOANA%20BEST2-0-1172-0-826.jpg?k=8e9aec6474)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/g3/35/z3/rv/MOANA%20BEST3-0-1172-0-826.jpg?k=d0ff27a2a7)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/8f/hj/4v/x9/MOANA%20BEST4-0-1172-0-826.jpg?k=8870d475ef)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/vn/rj/vs/ce/MOANA%20BEST5-0-1172-0-826.jpg?k=21a2a67919)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/z6/wk/ll/2t/MOANA%20BEST6-0-1172-0-826.jpg?k=34601bad1e)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/93/j5/m0/94/MOANA%20BEST7-0-1172-0-826.jpg?k=0268165e48)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/gk/il/md/th/MOANA%20BEST8-0-1172-0-826.jpg?k=49366fd3b9)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/rs/tk/j5/7l/MOANA%20BEST9-0-1172-0-826.jpg?k=10d4651905)
![](https://supermodel-bestawards.s3.amazonaws.com/resized/sm/entry/8n/ym/pb/ux/MOANA%20BEST10-0-1172-0-826.jpg?k=db8403b9c4)
Judge's comments:
A big move for an organisation creating a brand that has authentic and clear storytelling, depth and is executed consistently with a simple system.