Description:

Les Mills has redefined its core philosophy to reflect how people today relate to fitness. Moving beyond performance metrics, the new approach celebrates movement as a personal, emotional journey—about how it feels, not just how it performs.

This philosophy centres on thoughtfulness, presence, and individual potential. It speaks to a broad audience—from Gen Z to older generations—who see fitness as part of a balanced, fulfilling life.

Through crafted messaging and a versatile brand ecosystem, Les Mills now offers a dynamic, inclusive framework that connects across platforms, programs, and communities—making fitness more human, joyful, and meaningful.