Description:

St. George Community Housing (SGCH) is dedicated to providing a sustainable, safe, and affordable housing solution that serves as the cornerstone for customers to connect with opportunities and actively contribute to the growth of their communities.

Citizen has had the pleasure of collaborating with SGCH since 2017, specifically in the realm of their corporate reporting. In 2022, we embarked on a comprehensive brand refresh with the brief to update the logo, elevate the existing colour palette and introduce a contemporary graphics system that would express SGCH's vision and values.

Citizen reimagined the identity system to ensure it was authentic, familiar and nurturing. The primary objective was to enhance communication clarity, streamline complexity, and offer greater flexibility. The reimagined shelter graphic integrated into the wordmark forms a system of visually compelling patterns and layouts. The extensive and vibrant range of colors adds a dimension of liveliness and contemporary sophistication.The combination of all graphical elements showcase a spirited narrative, demonstrating flexibility across all touch points and applications.