Description:

In the highly commoditised vitamin and supplements category, brands often present an airbrushed version of life. It can be hard for shoppers to find a meaningful difference between products and, as a result, they shop primarily on price.

Here Life Comes is a new brand identity and new brand platform that is fresh, distinctive and charismatic. It establishes Swisse as true category leaders.

Our design approach acknowledges the unpredictability of life, and positions Swisse as a reliable sidekick that helps you prepare for whatever challenges life throws your way.

This tension between imbalance and stability, lies at the heart of our design system.

Life is presented at its most candid, authentic, and sometimes, chaotic. To find balance, we drew on the brand’s bold, iconic packaging and colours to provide a sense of support and structure.

This establishes a balance that runs through every element of the system. Type that balances modernity against tradition. Imagery that balances emotion against the brand’s scientific heritage.

Bringing order from chaos has helped Swisse to simplify its brand identity and build consistency across 15 global markets, and 200+ products, in a way that can be executed by multiple agency partners across the globe.

In a world where real balance is increasingly hard to achieve, Here Life Comes cuts through the wellness category’s airbrushed portrayal of life, and helps real people find the science-backed, high-quality products they deserve.