Inhouse 78 The Hotel Britomart Poster Series
Creative DirectorArch MacDonnell
Design DirectorToby Curnow
Team MembersArch MacDonnell, Toby Curnow
ClientCooper and Company
When The Hotel Britomart was under construction, a series of art poster projects were commissioned to adorn the protective hoardings around the construction site’s perimeter. The final poster instalment for the project was reserved for the tenant as a promotional exercise for the soon-to-opened hotel. Instead of the traditional ‘opening soon’ advertising approach, we opted to keep the previous poster series’ artistic precedent. Playful use of the Hotel Britomart logo was the organising idea. Applying a common geometry to all posters allowed the graphical elements to flex and play within the predetermined grid.