Fuman 24 Material Creative Ltd 36 Naumi Hotel

  • Pou Auaha / Creative Directors
    Grace Chapman-Smith, Jon Chapman-Smith
  • Ringatoi Matua / Design Director
    Jon Chapman-Smith
  • Ngā Kaimahi / Team Members
    Gio Trevilla, Mike Chapman
  • Client
    Naumi Hotel

The best hotels lure guests in with a good story. For Naumi Studio Hotel Wellington, we developed a background narrative around the mesmerising Naumi Lady, seafaring adventures, and the literary world.

This story inspired our signage, artwork, and wayfinding design decisions, complimenting Material Creative’s stunning interior designs to create a distinct and unforgettable Naumi Hotel experience.

After an extensive renovation, this 116 room property has been transformed into a visual feast for the senses, enthralling guests with eclectic spaces inspired by the narrative.

Our signage and artwork designs feature a mix of both heritage and modern executions that connect and hint to the narrative, guiding the guests through the space and complementing the eclectic interiors.