Field of Play 19 Air New Zealand 'Passage'

Finalist
Credits
  • Pou Auaha / Creative Director
    Elliot Stansfield
  • Pou Rautaki / Strategic Lead
    Madeline Laffey
  • Kaitautoko / Contributors
    WorkGroup, CPRW, Saskia Nicol
  • Client
    Air New Zealand
Description:

Located within Air New Zealand’s Premium Check-in area at Auckland Airport, ‘Passage’ is displayed on a gigantic 12m wide LED screen wall. The artwork reflects the journey of passengers across timezones through serene vapour trails casting light throughout the space. The vapours multiply and echo to create feather-like formations referencing Aotearoa’s native bird life. Sweeping across the screen like stage curtains, breathing from left to right, the vapours guide passengers from check-in to the spaces beyond. 'Passage' encourages passengers to take a moment of pause and appreciate the wonders of the journey itself.