Ziga Testen Studio 7 Graphic Design Work Pty Ltd 3 Stuart Geddes 25 Surfing World magazine

  • Pou Auaha / Creative Directors
    Ziga Testen, Stuart Geddes, Jon Frank
  • Ringatoi Matua / Design Directors
    Ziga Testen, Stuart Geddes
  • Ngā Kaimahi / Team Member
    Vincent Chan
  • Client
    Surfing World magazine

With the death of the US based 'Surfer' magazine, Australian based 'Surfing World' is now the worlds oldest surf magazine! 'Surfing World' too, like much of the world's printed magazines was about to go bust when Sean Doherty (surf writer and surfer) and Jon Frank (surf photographer and surfer) decided to buy the sinking title. The new 'Surfing World' is about story-telling and community... It's a grown up surf-magazine, looking back to the history of surfing, to the uncertain future underscored by the climate emergency and the changing nature of the once male dominated sport. It's also run a little bit like a social enterprise now – each advertising partner gets a free additional ad page each to donate to a small surf shop, backyard shaper or community, enviro, or cultural group. Surf media has followed the money for a long time… but SW wants this to track closer to the culture and give something back to it and grow and contribute to a community that it now relies on to survive in print in the era of 'platform culture' – “If you don’t support this stuff, you’ll be left with your Instagram feed.” (Sean Doherty)