Description:

Every brand needs a good story, and what better way to tell a good story than a book.

Honeybees see in UV. It was this revelation that led us to the collaboration with photographer Craig P Burrows and ultimately provided a unique and distinctive visual language and perspective for the book.

But that is half the story.

Manuka trees and honeybees in Aotearoa don’t just provide us with honey. They have a complete health and wellness system. Honey provides their fuel for life. Propolis (an anti-viral, anti-septic and anti-biotic substance made by bees with saps and pollen)

creates their own cloak of immunity, and royal jelly – fed exclusively to queen bees, and credited with increasing their lifespan by forty times that of the worker bee- provides the promise of longevity, renewal and immortality.

It was a story that had never been told.

Life, Immunity and Immortality became the chapters, and the book itself launched the new brand, the new product names and our visual identity.

The book “The Seduction of the Honeybee” became a best-seller on Amazon and was described by The New York Times as “Simply Stunning”, by The UK Sunday Times as “Not just a beautiful book, but a call to arms” and Stern as “Mesmerizing and hallucinogenic”. The book was accompanied by an international exhibition which was described by Forbes as “A Must See”.

The book re-established Manuka Health’s New Zealand credentials and established a unique story of the Manuka tree and the Honeybee along with its holistic system for health and wellness - designed by bees - that also works for you and me.