Credits
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Pou Auaha / Creative Director
Nick Worthington
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Ringatoi Matua / Design Director
Cameron Gibb
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Ngā Kaimahi / Team Members
Billy Worthington, Matt Oak, Frith Armstrong, Rosie Grayson, Alex O'Shaughnessy -
Kaitautoko / Contributors
Brent Smart, Zara Curtis, Raelene Metlitzky, Ramana James, Sally Kiernan, Luke Farrell, Caroline Hugall, Anna Jackson, Jaclyn Gordon, Tom Dodd, Lisa Jarvis, Danielle Picker, Luke Mortimer, Keira McIntosh, Amanda Wallace, Alexandra Peard, Simeon Bartholomew, Adam Ferrier, Gerry Cyon, Ruth Hatch, Natalie Duncan, Taylor York, Ebony Gaylor, Margie Reid, Katie Dally, Paul Swann, Sam Geer, Chris Colter, Simon Reid, Andrew Morrill, Elyse Foley, Alison Bongailas, Jessica Scott, Nathan Vega, Matthew Abbott, Shane Fitzsimmons, Geoff Blackwell, Ruth Hobday, Olivia van Velthooven, Nikki Addison, Brendan Fredericks, Jonny Kofoed, Frankie Principe, Jane Oak
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Client
NRMA Insurance
Description:
WATCH THE FILM, READ THE BOOK, JOIN THE CORPS
In 2021, NRMA released A FIRE INSIDE – a significant project including a feature documentary and a book – to create a national movement in partnership with Minderoo Foundation to mobilize Australia’s largest contingency of volunteers to prepare and protect Australia from future natural disasters.
The book A FIRE INSIDE – The power of the human help reflex – documents the events of the Black Summer bushfires and forms one part in an integrated recruitment campaign for the Australian Resilience Corps. It’s about the nature and resilience of the Australian people. The devastation was there for all to see. What was harder to capture was the way every Australian responded, a nation forged by fire and defined by help.
Award-winning photojournalist Matthew Abbott spent months on location capturing the catastrophic events as they unfolded first-hand and his compelling images made headlines around the world. His photographs have etched themselves into our collective memory, as have the stories behind them: first person accounts from the people on the ground – firefighters and wildlife rescuers, bystanders who became upstanders, doing what they could to help – reveal a nation galvanised to help.
These accounts, along with insights from anthropologists and those who observe human behaviour, allow us to begin to understand why humans put themselves in danger to help others and what it means to be human.