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Motion Sickness 44 You're Cooked: The Cooked Book

Finalist
2023 Editorial and Books
Credits
  • Pou Auaha / Creative Directors
    Jordan Stent, Sam Stuchbury
  • Pou Rautaki / Strategic Lead
    Hilary Ngan Kee
  • Pou Taketake / Cultural Lead
    Katene Durie-Doherty
  • Ringatoi Matua / Design Director
    Hamish Steptoe
  • Kaituhi Matua / Copywriter Lead
    Will Macdonald
  • Ngā Kaimahi / Team Members
    Freddy Riddiford, Priya Marshall
  • Kaitautoko / Contributors
    Ben Clement, Matt Hurley, Hannah Lawless, Melina Fiolitakis, Fiona Hugues, Jamie Johnston, Lindsay Yee
  • Client
    Fire and Emergency New Zealand
Description:

Unattended cooking is the leading cause of house fires in New Zealand, with 1 in 4 house fires starting in the kitchen, and 50% of all fatal house fires involve alcohol or drugs.

However, 25% of young 'disengaged' kiwis don’t see this issue as a risk at all.

FENZ needed an unconventional and disruptive campaign for this audience, as the past 5 years of safety messaging had been completely ineffective.

Enter 'The Cooked Book'.

A buffet of fire-free recipes that don’t require an oven or stovetop, for all of the at-home chefs under the influence. Not-Fried Rice, Chugget Sandwich and Sauced Kebab are just a few of the safe dishes to cook when drunk or high, helping people safely satisfy their late night cravings (without burning the house down).