Credits
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Pou Auaha / Creative Directors
Nick Worthington, Arch MacDonnell, Mikhail Gherman -
Pou Rautaki / Strategic Leads
Nick Worthington, Mikhail Gherman, Graham Ritchie
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Ringatoi Matua / Design Director
Dave Brady -
Kaituhi Matua / Copywriter Lead
Nick Worthington
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Ngā Kaimahi / Team Members
Matt Oak, Elizabeth Stokes, Billy Worthington -
Kaitautoko / Contributors
Graham Ritchie, Rob Linkhorn, Ching-Ting Fu, Craig P. Burrows, Al Guthrie, Karen Inderbitzen Waller, Delphine Avril Planqueel, Toaki Okano, Lewis Mulatero, Dave Campbell, Rhys Casley, Dr. Oleksiy Losyev, Brian McCall, Dr. Kannan Subramanian
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Client
Mānuka Health New Zealand
Description:
Honeybees see in UV. It was this revelation that provided a unique and distinctive visual language and perspective for the brand.
Working with photographer Craig P. Burrows and Alistair Guthrie we documented the world of flowers and the Manuka Tree as seen through the eyes of the honeybee – in UV. The unique images became the visual language for the brand, from the packaging to the on-line storytelling, to the web site, social, film and promotional posters along with the launch of a book and an exhibition.
The exhibition at SxSW of the photography was described by Forbes as “A Must See” along with the release of the photographic book “The Seduction of the Honeybee” which was described by The New York Times as “Simply Stunning”, by The UK Sunday
Times as “Not just a beautiful book, but a call to arms” and Stern as “Mesmerizing and hallucinogenic”, with the book becoming a bestseller on Amazon.
Both the book and the exhibition launched the new visual identity and brand story.