Graphic

The Tuesday Club 9 A Fire Inside

2022 Design Craft
Credits
  • Pou Auaha / Creative Director
    Nick Worthington
  • Ringatoi Matua / Design Director
    Nick Worthington
  • Ngā Kaimahi / Team Members
    Billy Worthington, Matt Oak, Frith Armstrong, Rosie Grayson, Alex O'Shaughnessy
  • Kaitautoko / Contributors
    Brent Smart, Zara Curtis, Raelene Metlitzky, Ramana James, Sally Kiernan, Luke Farrell, Caroline Hugall, Anna Jackson, Jaclyn Gordon, Tom Dodd, Lisa Jarvis, Danielle Picker, Luke Mortimer, Keira McIntosh, Amanda Wallace, Alexandra Peard, Simeon Bartholomew, Adam Ferrier, Gerry Cyon, Ruth Hatch, Natalie Duncan, Taylor York, Ebony Gaylor, Margie Reid, Katie Dally, Paul Swann, Sam Geer, Chris Colter, Simon Reid, Andrew Morrill, Elyse Foley, Alison Bongailas, Jessica Scott, Nathan Vega, Justin Krook, Luke Mazzaferro, Michael Hilliard, Camilla Mazzaferro, Casey Ventura, Rob Galluzzo, Corey Esse, Jacqueline Maxted, Andrew Flakelar, Carla McGrath, Josh Flavell ACS, Scott Walmsley, Matteo Zingales, Matthew Abbott, Shane Fitzsimmons, Geoff Blackwell, Ruth Hobday, Cameron Gibb, Olivia van Velthooven, Nikki Addison, Brendan Fredericks, Jonny Kofoed, Frankie Principe, Jane Oak
  • Client
    NRMA Insurance
Judge's comments:

We loved the epic documentary photography approach, and the purpose behind the imagery. A real standout in the category.

Description:

WATCH THE FILM, READ THE BOOK, JOIN THE CORPS

In 2021, NRMA released A FIRE INSIDE – a significant project including a feature documentary and a book – to create a national movement in partnership with Minderoo Foundation to mobilise Australia’s largest contingency of volunteers to prepare and protect Australia from future natural disasters.

Award-winning photojournalist Matthew Abbott spent months on location capturing the catastrophic events as they unfolded first-hand and his compelling images made headlines around the world. His photographs have etched themselves into our collective memory, as have the stories behind them: first person accounts from the people on the ground – firefighters and wildlife rescuers, bystanders who became upstanders, doing what they could to help – reveal a nation galvanised to help.

What began as a photographic exhibition became a Film, a Book and ultimately a movement. The unforgettable images became the glue between a Documentary Film, a book and a movement. It also connected NRMA’s belief in the Power of Help through editorial, social and print and poster.