Description:

The company is a multi-disciplinary design studio in Tamaki Makaurau, Auckland City, and has been in business for 20 years.

A campaign was required to celebrate this big milestone and be communicated through multiple channels and outcomes to drive brand awareness for this achievement. The channels and outcomes in the brief were internal presentation tools, social media advertising, storytelling showreel and a book design. The campaign was also a part of a transformational change for the company, as it clearly defined its 3-division offer.

A storytelling 3D motion series reveals the chrome number 20, followed by a metaphorical and physical journey down a long corridor of time and memories that lead to the reveal of the Moments In Time Book, a celebration of 20 years of graphic design. Available to pre-order from the company's website. All created using computer-generated imagery.

Cinema 4D modelling of the 3D chrome number, along with a simulated black sand beach and dunes, which resonates with the west coast beaches of the city the company is from. This landscape holds an architectural corridor structure, which the user enters and travels down with the sound design emulating space and time. The final scene reveals the company's 20-year Moments In Time hard cover book for which has been crafted to look like the finished print treatments. The completed storytelling piece communicates to all audiences the significance of the company's milestone, creating intrigue about the book that holds 20 years of work.

The overall outcome gained strong recognition from the local and global design community, creating engagement across all channels with the studio. The high-fidelity 3D media created a strong library of moving and static assets, which the company used across many outcomes and channels. The one-year shelf life of the self-promotion and media resonated with clients and the community, cementing the company's milestone for all to enjoy.