Description:

Build burst onto the construction scene with a bold personality and a cheeky, unapologetic voice, backed by a lively social media presence that quickly turned heads.

Two years on, with a solid track record of high-class construction behind them, Build needed their brand to reflect their evolution. The challenge was to retain their edge and attitude while repositioning them as confident, capable professionals at the top of their game.

Brand imagery was a key element in capturing Build’s unique character. Imagery focuses on the tools of the trade—simple, honest, and real. Through photography, these were elevated to become artefacts of wonder.

Through dramatic lighting and precise macro photography, even a hammer or drill-bit becomes a thing of beauty; a symbol of craft and precision. Subtle gel lighting introduces a pop of the brand green in the highlights, making them more unique and captivating. The tools were intentionally shot straight-on to draw the audience in, putting all the emphasis on their individual charm and elegance.

The overall result was a set of everyday tools of the trade were elevated to become objects of wonder. These became the focal point of all brand imagery which infused edge, attitude and elegance throughout Build's brand world.