Studio South 42 Aalto Brand Imagery
Creative DirectorSam Southwell
Design DirectorsEmily Macrae, Elliot Stansfield
Team MembersJeremy Hooper, Mira Takeda, Lucy Caldwell
ContributorsToaki Okano, Sam Khorshid
ClientDecora Group Limited
Where the product brand is stripped down and reductive in feel this could come across as cold and impersonal but the imagery makes up for it in its beauty, adding warmth, depth and meaning with clever shadow play and lighting that allows you to start seeing the system of the brand, its 100% crafted.