Studio South 70 Aalto Brand Imagery

  • Pou Auaha / Creative Director
    Sam Southwell
  • Ringatoi Matua / Design Directors
    Emily Macrae, Elliot Stansfield
  • Ngā Kaimahi / Team Members
    Jeremy Hooper, Mira Takeda, Lucy Caldwell
  • Kaitautoko / Contributors
    Toaki Okano, Sam Khorshid
  • Client
    Decora Group Limited
Judge's comments:

Where the product brand is stripped down and reductive in feel this could come across as cold and impersonal but the imagery makes up for it in its beauty, adding warmth, depth and meaning with clever shadow play and lighting that allows you to start seeing the system of the brand, its 100% crafted.